From The Business of Architecture:

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"This week, we have Dave Sharp of Office D.SHARP, one of the gurus of marketing for architects.

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He's got a Master's degree in architecture so he understands the thinking and the mindset of architectural practices. He is a lover of all things social media, digital marketing, strategies.

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In this conversation, we get really tactical. We go into a number of different ways of how architects can be generating referrals, how they can be powerfully using social media, paid-for-advertising, and really be able to increase the number of referrals that you're going to be getting in your practice.

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We discuss some of the problems that architects typically face with marketing, some of their obstacles, challenges, and some of the mindsets as well that often keep us from fully engaging with the marketing side of our business."