Vanity Projects - Architecture Marketing Consultancy

Dave Sharp is a social media marketing advisor for architects.

If you’re a busy architect trying to win more (and better) clients and have been searching for a specialist that truly understands the architecture profession, you’ve come to the right place.
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Here's what I know about you...

You've poured your heart and soul into your projects, but you know that your marketing doesn't really communicate their value.

You get stuck working out which social media networks, strategies and tactics are a good fit for your firm.

You also know that standing out as the only choice for clients (let alone getting in front of them in the first place) is easier said than done.

Let's be totally honest here, you probably write specifications better than you write blog posts.

The good news? I will give you straightforward, no-nonsense advice on how to grow your architecture firm the right way.
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I've refined and distilled my method down to the following 3 steps...

1. What could you be the best in the world at?
(and, equally important, what you cannot be the best in the world at)
2. What will drive your marketing engine?
I'll help you figure out a few marketing channels to focus on, and how to do them better than anyone else.
3. What are you deeply passionate about?
You can ignite that passion in your marketing, and turn it into content that will have a huge impact on the people you're hoping to serve.
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I've developed my method working with almost 100 small and medium sized firms from all over the world.

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"Dave is passionate and we have had great conversations. He opened up a whole new world to me. I highly recommend him to any architect who is looking to explore new ways of getting business."

Sergio Mannino
Director of Sergio Mannino Studio
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My advisory

is perfect for you if...


You need a complete audit of your current marketing efforts, and a detailed plan for growth.

Here's what's included...

- 60-minute video conversation with Dave via Zoom.
- Audio recording of the call plus detailed notes and action items.
- Specific, tactical recommendations for every relevant marketing channel.
- Access to my templates, checklists and guides that I've developed from thousands of hours of consulting with architects of all shapes and sizes.

Duration: A 60-minute meeting
Location: Remotely via Zoom.
Investment: $250 AUD (+GST)
Deliverable: Industry leading advice, carefully and concisely stated recommendations for your note taking, and later expansion as necessary.
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When you partner with me, my goal isn't to get paid. My goal is to help you develop a holistic digital, social and communication strategy that gets results: then teach you how to run the whole process on your own without marketing turning into your part-time job. But, before I waste any of your time, I want to be upfront. There are some clients I simply don't click with.

You shouldn't work with me if...
- You aren’t the director of your architecture firm. I need to work with the real decision maker who has the firm’s long-term interests at heart to achieve long-term results.
- You aren’t willing to be engaged in my process from the very beginning: preparing, listening and asking questions with intense focus then jumping into implementation with gusto.
- You have any hesitation about my fee against the background of the possible impact on your firm. My clients know that not hiring me is much more expensive than doing so, and that spending hours educating a cheaper marketer on the architecture profession is a waste of time and money.
- You are afraid to learn new things and get your hands dirty with new apps, tools and ideas.
- You’re incapable of making decisions. I’ll point you in the right direction based on what has been successful for other firms, but change is still dependent on you.

Want to work with me?

Let's get things straight

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How do we get started?

Click the button below. You will be taken to a calendar to select a time option that works for you, followed by a short discovery worksheet to help me prepare for our call. For our call, make sure you are in a quiet place. That’s it. Dave will do the rest. Following the call, you will get an audio recording of our conversation along with notes, relevant links to things referenced on the call and action items.
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"Dave was an absolute pleasure to work with. Switched on, creative, witty and an impressive ability to explain information and recommendations in simple terms. He never pushed us into anything without helping us to understand how it fits. Dave’s guidance helped us grow a new understanding of how marketing and social media can assist our growth and also provided insight into what our peers and other industry leaders do. I look forward to working with Dave again in the future."

Lola Digby-Diercks
Business Development Lead at Breathe & Nightingale
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A little bit more about the way I work, what you can expect, and what the process looks like.

What size are the firms that you work with?

I have performed most paid services for firms with 1-30 people. My entire consulting practice is built on knowing the differences between firms of different sizes. If you have only two employees, I can help you at the current stage and tell you what is coming next. If you have 30 people, I know your unique issues too.

Speaking of expectations, can you explain further what mine should be?

My work is not a panacea. What clients appreciate the most, though, is an outside perspective on how they are really doing (without pulling any punches), or how to accomplish something without reinventing the wheel. They realise that change is still dependent on them, but they want to be pointed in the right direction based on what has been successful for other firms. I will never know as much about your firm as you do, but I will likely know more about your firm than any other consultant that you work with.

Sometimes I picture this as you standing in a thick fog, not even knowing all the options, much less which one might make the most sense. Because this is familiar ground, I’ll walk towards you, grab your hand, and safely lead you out into a place where you can see.

In a consulting relationship, will we have a regularly scheduled call?

I will meet with you once per month. Each session will deal with either an assessment of your situation, a particular issue or recommendation, a review of changes you have implemented or answers to questions around marketing or implementation.

How long should we expect the process to take?

Long-term results take time and consistent effort every month. My carefully planned process will usually take 12 months for the typical firm to see a significant improvement.

If I sign up as a client and decide that I want more assistance with execution beyond your consultation service, how do we continue to work together?

I offer optional implementation services to help my clients fill the gaps in their skillset or to save time. These include social media management, copywriting/ghostwriting, and paid ads/PPC.

What are the typical deliverables in a working relationship?

My main deliverable is insightful analysis and transformative advice. The focus is not on long reports or even reports at all, and in fact my recommendations are short, concise, and only in outline form. I can then expand and discuss nuts and bolts where that would be helpful.

Can we get together and meet first? This is a big decision and I’d like to get a feel for how we’d work together.

I won’t work hard to make this happen because it requires time that I could’ve been spending in my work for clients (instead of prospecting). I will be glad to spend time answering questions by email or live chat (button bottom right) to give you a comfort level with how I’ll approach working for you.

How can you help me from Melbourne?

Melbourne is my home base, but I have figured out how to work with firms all over the world. My clients hire me because they think I know what I’m doing and not because I’m nearby. I conduct all engagements via Zoom and Google Docs, which helps me to share screens and record calls for future reference.

Can you cross out any confidential portions and then show me sample recommendations?


If this is important, you may be too skeptical to benefit from a client relationship. I’d recommend that you read everything that interests you here and on my blog to get a feel for how I think and work with clients, and then just go with your gut. I appreciate new clients taking the time to familiarise themselves with my content.

What are your payment and cancellation terms?

I bill my clients automatically each month via Stripe. It works just like your Netflix subscription.

This policy is applied uniformly with every client - even large firms with atypical invoicing procedures.

I require at least 24 hours of notice for cancellations, to give me the chance to offer the timeslot to another client. If less than 24 hours notice is provided I will not refund the payment for the consultation.


Dave Sharp M.Arch

Dave is an architecture marketing advisor and the founder of Vanity Projects, a social media agency. He graduated with a Masters of Architecture from the University of Western Australia. He has spent ten years in the architecture field, working in practices in Australia and Japan. He shares his insights on the business of architecture at the Vanity Projects Blog, hosts a podcast called Architecture Firm Marketing and speaks at industry events.
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Book a call.

The first phase is an initial call which will be 60 minutes long. This is where we really begin working to figure out exactly what the problem is and if there’s anything we can do to help. At that point if you and I both see the value in working together, great. We’ll talk and see if we're able to take you on as an ongoing client.