Vanity Projects

Helping architecture firms figure out their next marketing move & create sustainable growth.

If you’re a busy architect trying to win more (and better) clients and have been searching for an architecture marketing specialist that truly understands the profession, you’ve come to the right place.
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Dave Sharp Architecture Marketing Advisor

I'm Dave Sharp: Architecture graduate, marketing agency owner, and ally to emerging architects seeking sustainable growth.

I help emerging architecture firms around the world achieve sustainable growth - without pressuring you into one-size-fits-all "tactics" or relying solely on awards and publications.
My method involves:
1. Uncovering what you could be the best in the world at.
(and, equally important, what you cannot be the best in the world at) so that we can properly position your firm.
2. Figuring out the channels and strategies that will drive your marketing engine.
Busy architecture firms need to focus on a few things at a time, and do them better than anyone else. I'll help you to master social media, blogging, ads and more.
3. Training you and your employees on the process.
So that your firm can use the system moving forward without the help of an agency.
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I've developed my method working with almost 100 small and medium sized firms from all over the world.

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"Dave was an absolute pleasure to work with. Switched on, creative, witty and an impressive ability to explain information and recommendations in simple terms. He never pushed us into anything without helping us to understand how it fits. Dave’s guidance helped us grow a new understanding of how marketing and social media can assist our growth and also provided insight into what our peers and other industry leaders do. I look forward to working with Dave again in the future."

Lola Digby-Diercks
Business Development Lead at Breathe & Nightingale
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A monthly strategy call

is perfect for you if...


You need a complete audit of your current marketing efforts, a detailed plan for growth, and ongoing training from an architecture marketing specialist.

Here's what's included...

- 60-minute video conversation with Dave via Zoom each month.
- Audio recording of the call plus detailed notes and action items.
- Specific, tactical recommendations and step-by-step instructions for every relevant marketing channel, and precise action items for you to implement.
- Access to my templates, checklists and guides that I've developed from thousands of hours of consulting with architects of all shapes and sizes.

Duration: A 60-minute meeting
Location: Remotely via Zoom.
Investment: $300 AUD (+GST) per month
Deliverable: Industry leading advice, carefully and concisely stated recommendations for your note taking, and later expansion as necessary.
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"Dave is passionate and we have had great conversations. He opened up a whole new world to me. I highly recommend him to any architect who is looking to explore new ways of getting business."

Sergio Mannino
Director of Sergio Mannino Studio
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How do we get started?

The first phase is an initial call which will be 20 minutes long. This is where we figure out exactly what the problem is and if there’s anything we can do to help. At that point if you and I both see the value in working together, great. We’ll talk and see if we're able to take you on as a client.
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A little bit more about the way I work, what you can expect, and what the process looks like.

What size are the firms that you work with?

I have performed most paid services for firms with 1-30 people. My entire consulting practice is built on knowing the differences between firms of different sizes. If you have only two employees, I can help you at the current stage and tell you what is coming next. If you have 30 people, I know your unique issues too.

Speaking of expectations, can you explain further what mine should be?

My work is not a panacea. What clients appreciate the most, though, is an outside perspective on how they are really doing (without pulling any punches), or how to accomplish something without reinventing the wheel. They realise that change is still dependent on them, but they want to be pointed in the right direction based on what has been successful for other firms. I will never know as much about your firm as you do, but I will likely know more about your firm than any other consultant that you work with.

Sometimes I picture this as you standing in a thick fog, not even knowing all the options, much less which one might make the most sense. Because this is familiar ground, I’ll walk towards you, grab your hand, and safely lead you out into a place where you can see.

In a consulting relationship, will we have a regularly scheduled call?

I will meet with you once per month. Each session will deal with either an assessment of your situation, a particular issue or recommendation, a review of changes you have implemented or answers to questions around marketing or implementation.

How long should we expect the process to take?

Long-term results take time and consistent effort every month. My carefully planned process will usually take 12 months for the typical firm to see a significant improvement.

If I sign up as a client and decide that I want more assistance with execution beyond your consultation service, how do we continue to work together?

I offer optional implementation services to help my clients fill the gaps in their skillset or to save time. These include social media management, copywriting/ghostwriting, and paid ads/PPC.

What are the typical deliverables in a working relationship?

My main deliverable is insightful analysis and transformative advice. The focus is not on long reports or even reports at all, and in fact my recommendations are short, concise, and only in outline form. I can then expand and discuss nuts and bolts where that would be helpful.

Can we get together and meet first? This is a big decision and I’d like to get a feel for how we’d work together.

I won’t work hard to make this happen because it requires time that I could’ve been spending in my work for clients (instead of prospecting). I will be glad to spend time answering questions by email or live chat (button bottom right) to give you a comfort level with how I’ll approach working for you.

How can you help me from Melbourne?

Melbourne is my home base, but I have figured out how to work with firms all over the world. My clients hire me because they think I know what I’m doing and not because I’m nearby. I conduct all engagements via Zoom and Google Docs, which helps me to share screens and record calls for future reference.

Can you cross out any confidential portions and then show me sample recommendations?


If this is important, you may be too skeptical to benefit from a client relationship. I’d recommend that you read everything that interests you here and on my blog to get a feel for how I think and work with clients, and then just go with your gut. I appreciate new clients taking the time to familiarise themselves with my content.

What are your payment and cancellation terms?

I bill my clients automatically each month via Stripe. It works just like your Netflix subscription.

This policy is applied uniformly with every client - even large firms with atypical invoicing procedures.

I require at least 24 hours of notice for cancellations, to give me the chance to offer the timeslot to another client. If less than 24 hours notice is provided I will not refund the payment for the consultation.

Don’t wait to get in touch! I’m typically booked out several months in advance. If you’re interested in working together, we should discuss sooner rather than later.