Marketing Services for Architects

I offer managed social media and marketing services as an optional extra for my consulting clients.

Comprehensive Website Audit

Your architecture firm has an established website presence, but you’re not sure if it’s really working for you, or against you. Your traffic isn’t growing, and you aren’t seeing the kind of project leads you hoped for. You know something isn’t quite right with your strategy, message, or execution — but you don’t know what to do next.

Let me perform a detailed audit of your website, then produce a 60-minute video highlighting the problems, and specific, actionable next steps you can take to improve.

What’s included:
– An easy to understand 60-minute video audit of your firm’s website.
– A 30-minute follow-up call to answer your questions.
– An honest and unbiased perspective on how you’re presenting your firm to the world (I’m not afraid to call your baby ugly).
– A list of action items so you’ll know exactly what to do next to improve your website and marketing results — with a specific focus on copywriting issues, positioning, SEO and user experience.

Turnaround time: 5 business days.
Your investment: $750 AUD

Instagram Account Management

Your practice has a library of great project photography, but you don’t have the time, tools or know-how to manage consistent posts on your Instagram account.

Let me schedule posts for you so that you can tick Instagram off your todo list. I’ll post five posts to your account every week, with simple captions, and the right hashtags. I’ve helped architects grow to over 50k followers.

What’s included:
– Five posts per week to keep your account active and growing.
– The ideal post timing, and hashtags.
– Support via email.

What’s not included:
– I can’t write your captions for you, but I can help you work out a simple, repeatable template for your captions which I’ll implement on every post.
– Instagram Stories. You’ll be responsible for posting Stories.
– Analytics or reports. I’ll recommend a low-cost tool you can sign up for to help understand how your account is performing.

Your investment: $440 AUD per month

Facebook & Instagram Ads

Your firm has a specific target audience in mind for a great project – but just needs a little bit of help reaching them.

Let me build you a targeted, cost-effective sponsored post campaign on Instagram, Facebook or both. I’ll manage the campaign each month to make sure it’s running smoothly, and update it once you have something new to launch.

What’s included:
– One social media ad campaign for an important project, landing page or article that you’d like to promote.
– Ad creative, copy, targeting and tracking all setup for you.
– Advice and campaign review via email.

Your investment: $330 AUD per month (excluding ad budget)

I typically recommend starting off with least $200 of ad budget each month.

Google Ads

I’ll setup your Google ads campaign from scratch, and manage it month to month to make sure you’re always appearing for important Google search keywords.
You can relax knowing I am geeking out on your Google ads account, making sure it’s running and working to its full potential.

I’ll create your ads and copy, target by geography, and identify the right keywords to target (and the right bids) to make the most of your advertising budget.

What’s included:
– I’ll create your ads and copy, target by geography, and identify the right keywords to target (and the right bids) to make the most of your advertising budget.
– Advice and campaign review via email and calls.

Your investment: $330 AUD per month (excluding ad budget)

I typically recommend starting off with least $300 of ad budget each month.

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If you’d like to learn about any of the services about, please get in touch via email.