Marketing services for architects
I offer managed social media and marketing services as an optional extra for my consulting clients.
Instagram Account Management
Your practice has a library of great project photography, but you don’t have the time, tools or know-how to manage consistent posts on your Instagram account.
Let me schedule posts for you so that you can tick Instagram off your todo list. I’ll post five posts to your account every week, with simple captions, and the right hashtags. I’ve helped architects grow to over 50k followers.
What’s included:
– Up to five posts per week scheduled to post on your account to keep it active and growing.
– The ideal post timing, and hashtags taken care of for you.
– Support via email.
What’s not included:
– I can’t write your captions for you, but I can help you work out a simple, repeatable template for your captions which I’ll implement on every post.
– Instagram Stories. You’ll be responsible for posting Stories.
– Analytics or reports. I’ll recommend a low-cost tool you can sign up for to help understand how your account is performing.
Your investment: A$440 (approx. $340, £248) per month
Facebook & Instagram Ads
Your firm has a specific target audience in mind for a great project – but just needs a little bit of help reaching them.
Let me build you a targeted, cost-effective sponsored post campaign on Instagram, Facebook or both. I’ll manage the campaign each month to make sure it’s running smoothly, and update it once you have something new to launch.
What’s included:
– One social media ad campaign for an important project, landing page or article that you’d like to promote.
– Ad creative, copy, targeting and tracking all setup for you.
– Advice and campaign review via email.
Your investment: A$330 (approx. $255, £186) per month (excluding ad budget)
I typically recommend starting off with least A$200 of ad budget each month.
Google Ads
I’ll setup your Google ads campaign from scratch, and manage it month to month to make sure you’re always appearing for important Google search keywords.
You can relax knowing I am geeking out on your Google ads account, making sure it’s running and working to its full potential.
I’ll create your ads and copy, target by geography, and identify the right keywords to target (and the right bids) to make the most of your advertising budget.
What’s included:
– I’ll create your ads and copy, target by geography, and identify the right keywords to target (and the right bids) to make the most of your advertising budget.
– Advice and campaign review via email and calls.
Your investment: A$330 (approx. $255, £186) per month (excluding ad budget)
I typically recommend starting off with least A$300 of ad budget each month.
If you’d like to get started, please visit my contact page to book a 30-minute discovery call so that we can discuss your goals and come up with a unique strategy for your firm. This will allow me to ensure that the service is suitable for your situation, and also talk you through the process and what to expect.
Dave’s specialised knowledge of the niche world of marketing for architects is a great asset to us. In particular, his knowledge of new technologies and social media helps us in formulating strategies across all relevant marketing channels.
