Jennifer McMaster from TRIAS

Published Categorized as Podcast

Jennifer McMaster is from TRIAS, a 7-person studio in Sydney known for their solid, simple and beautiful residential architecture.

In this episode, we discussed:

  • How TRIAS have seen strong demand in the residential market for stripped-back, sustainable architecture, and how it’s helped the studio to stand out from their peers.
  • Why Instagram has become a bit less important for TRIAS than it used to be, and what alternatives might be on the horizon to take it’s place in their marketing strategy.
  • How TRIAS is planning to share their upcoming projects, and what they’re doing differently this time around in terms of photography, video and media selection.
  • The slowness of the architectural process, and why it’s important to take the time to get the project photos and copy as perfect as they can be when it finally comes time to share the results of your hard work.

If you’d like to learn more about TRIAS, you can visit or follow them on Instagram at

This episode was supported by Bowerbird. Bowerbird makes it easy to submit your architecture to magazines, newspapers and websites. Visit to learn more.

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