Hugh and Catrina from Office S&M – Colourful and Joyful Design

Published Categorized as Podcast

Catrina Stewart and Hugh McEwen are the directors of Office S&M, an architecture practice based in London who work with a 50:50 split of public and private clients.

Office S&M are known for their playful projects, inventive use of colour and materials—and they’ve recently won the BD Young Architect of The Year Award, AJ 40 Under 40 and RIBAJ Rising Stars. 

In this episode, we discussed Hugh and Catrina’s thoughts on a wide variety of issues, including:

  • How the studio’s specialist expertise in colour and material has allowed them to establish a recognisable architectural brand—without becoming pigeonholed in a particular project type.
  • Why the studio emphasises a “50:50” split between public and private work in their messaging, and how it’s helped them to communicate what they do more clearly.
  • The unique website pages and copywriting strategies the studio have used to personalise their website to the different client types they work with.
  • How the studio uses friendly copy and visuals to make their architecture more approachable to the public.

If you’d like to learn more about Office S&M, you can visit or follow them on Instagram at @officesandm.