By Office D.SHARP

Develop a system to consistently upload quality photographs to the Instagram feed, grow your reach and engage with your audience.

Decisions required.

A simple rule of thumb for calculating maximum sustainable posting frequency for your account is to take the number of useable images you have and divide them by 52. That will be the maximum number of posts you can schedule each week. Why 52? It assumes that you’ll want your current pile of images to last you at least one year before you need to add more projects or re-post the same images again.

If your firm is new, and you don’t have that many finished projects, you’ll need to substitute other types of images until you are able to finish and shoot more projects. These are some of the different image categories you could add into your feed:

Taking the time to write long captions is optional. Plenty of firms have had success with simple templates that cover the name of the project, the location and the photographer.

Pro-tip: Captions don’t always have to relate to the image. You can treat them as a totally independent place to express your values across a wide range of photo subjects. Caption topics could include things like: