By Office D.SHARP

Setup a Google Ads campaign targeting high-intent searchers in your area.

Decisions required.

It’s important that you target keywords that are relevant to what’s written on your website. If you want to target “Library Design” but don’t have anything on your website about Libraries, or Library Design, then Google will be reluctant to show your ads at a competitive price.

When entering keywords into Google Ads, you should make sure that you’re sending Google the right instructions for how to treat your chosen keywords. I’d recommend using either of these three conditions:

+Architect (the plus symbol will instruct Google to target any search query containing the word architect.)

[Architect in Melbourne] (the square brackets will instruct Google to only target search queries that contain the exact phrase “Architect in Melbourne” and nothing else.)

“Architect in Melbourne” The quotation marks will instruct Google to target search queries where these words are used in this exact order, with any other words either side. For example, your ad would show up for the search ****“Best architect in melbourne” but not “Architect near me in melbourne” because the order of the words is broken up.

With Google Ads you’ll pay for each click to your website. It’s up to you how much you spend each day. Your campaign will scale as your budget increases. Start with a number you feel comfortable losing. In other words, pick a daily budget that will be low enough that you’ll be able to forget about the campaign for a few months to give it enough time to settle in and start working for you.

If you pick a daily budget that hurts too much, you’ll become impatient and find it difficult to give the campaign the time it needs.

In general, most firms will send the traffic to their homepage. However, if you are targeting a keyword for a specific service that you offer such as “Feasibility studies”, then direct the traffic towards your feasibility study page (or create one if it doesn’t exist).

Over time, you should aim to create pages for each of the keyword themes you are targeting. Here’s an example:

  1. London Architect.
  2. PassivHaus Architect