Content Marketing Checklist For Architects

Publish quality educational content that will help you to build a following and promote your expertise.

Decisions required.

  • What are you good at already, or committed to learning? Writing, making videos, talking to people on a podcast, etc?
  • What content topics will be interesting for you as a creator, and interesting for your audience too?

It’s best to pick a niche that you’re knowledgeable and passionate about, and build from there.

  • How will you break your longer content up into smaller pieces or repurpose to share on other platforms?
  • How will you plan out your month and preparation process to avoid cramming before the publishing deadline?
  • Who will you need to help you create this content?
  • What equipment, programs or tools will you need to make this content?
  • Once you’ve decided on a content type, which examples from other creators will you use for inspiration? Great artists steal!

Action items if you chose blogging.

  • Create a blog page on your website.
  • Write an outline of your post. What is the topic, headline, and major paragraph points or steps?
  • Turn on your voice recorder and discuss your thoughts on each of the points. Speak your arguments aloud, taking your time.
  • Send the recording to Rev.com and have in transcribed.
  • Heavily edit the transcription to remove unnecessary fluff.
  • Refine the text and improve sentence and paragraph structure.
  • Add subheadings.
  • Include illustrations, 3D models, or photos where necessary.
  • Post the final copy to your website.
  • Copy the article into an email and send to your email list.
  • Create a LinkedIn article from the post, adding a section at the bottom asking readers to subscribe to your email list if they liked the article.
  • Create a Linkedin Post sharing the link to the blog post on your website.
  • Create an Instagram post about the article and link to your blog post in the bio.
  • Create an Instagram Story pointing to your Instagram post, or use a Swipe Up link pointing to your blog post if your Instagram account has that feature enabled.

Action items if you chose video.

  • Make your video using the best camera or smartphone you have available, a tripod to stabilize the video, and an entry-level microphone (Videomic for DSLR cameras, Lav mics for interviews or a mobile Videomic for smartphone video recording).
  • Edit the video, or have it edited by a freelancer on Fiverr.com
  • Upload the video to IGTV via the desktop version of Instagram.com (Remember to select the option to post a preview to the feed during the upload process).
  • Have your editor create a 10-minute version and upload to Linkedin.
  • Have your editor make a few 60-second highlights to post to your Instagram feed over the coming weeks.
  • Have your editor make a few 15 second highlights to post to your Instagram stories.
  • Upload the full length video to YouTube.
  • Embed the YouTube video in an email newsletter and send to your list.

Action items if you chose podcasting.

If you’re shy, podcasting with guests or a partner is highly recommended. You could invite a regular co-host from your team, a friendly or family member, or a colleague at another firm. Two heads can be better that one when it comes to building, and promoting a podcast. Partnering with another firm may offer many benefits. Alternatively, if you have a strong professional network, invite a rotating roster of guests.

  • Sign up for Libsyn hosting services.
  • Pick a topic for the first episode.
  • Record the episode.

Tip: Setup a camera to record video of the podcast as well. This will make it a lot easier for you to upload small chunks of content to Instagram, LinkedIn, IGTV and more to help raise awareness about the podcast and increase your audience.

  • Seek out audio editing services via Fiverr.com. Perhaps an intro theme would be a good idea if you’re going for that professional feeling. Send them examples of podcasts you like with quality production and ask them to recreate a similar mood & listening experience. Test a few different freelancers simultaneously so that you have different options to choose from.
  • Upload the podcast audio to Libsyn. Give the episode a meaningful/informative title.
  • Register your podcast with Apple Podcasts, and submit the RSS URL provided by Libsyn.
  • Embed the Libsyn player in an email, write a description of the converstion, link to your apple podcasts page and send to your newsletter.
  • Post a screenshot of the first episode in Apple Podcasts to your Instagram stories, linking to your podcast URL if story linking is available on your account.
  • Add the Story to your featured stories on your profile.

If you also recorded video of the podcast recording, follow these extra steps.

  • Hire an editor on Fiverr.com to help cut your podcast audio and video down to 10-minutes of the best parts/segments.
  • Upload the 10-minute video to Linkedin.
  • Take the unedited, full-length video and upload to IGTV via the desktop version if Instagram.com (remember to select “Post a preview to the feed” during upload).
  • Upload the full length video to YouTube.
  • Embed the YouTube video in an email newsletter and send to your list.
  • Ask your editor to create a few 60-second highlights, and a handful of 15-second highlights.
  • Upload the 60-second highlights to your Instagram feed via Later scheduling.
  • Post the 15-second highlights to your Instagram stories (linking to your apple podcasts URL if Story linking is enabled on your account).
  • Pin the 15-second highlight stories to your Podcast featured story on your Instagram profile.