A client sent me a great question about testimonials for her architecture firm’s website, so I recorded this short video with my thoughts on the topic. In the video I touch on: The timing around…
Category: Websites
The 6 Things That Make Or Break Architects Websites
When I’m helping architects to improve their websites, these are the top 6 critical factors I look at.
The Generalist Architecture Firm
Architects come to me looking for new ideas to help them attract better clients. Often, they’re just seeking someone to give them an honest outsider’s perspective. So what do I usually see? Unfocused, undifferentiated generalists……
Architecture Website Design: How to Get Started
What do you think the best architecture website design is? It’s not this… BIG or this… OMA Sure, these websites are cool, but they’re totally pointless in 2020 for the vast majority of architecture firms.…
Practical Copywriting For Architecture Websites
I bet that at some stage in the last twelve months, this thought has gone through your head. “The copy on our website seems a bit banal and sterile. It doesn’t really scream who we…
Facebook Ads for Architects: Free 6-Part Video Course
As a marketing coach for architects, I’ve helped over 100 firms to setup effective social media advertising campaigns. Watch this six part course to understand the typical Brand Awareness, Authority and Nudge campaigns we setup…
Architecture Websites Don’t Work. Here’s Why.
“Look, we’ve won awards, we’re in the press all the time, we have more than ten thousand followers on Instagram and a lot of visitors on our website. You can’t tell me that we have…
The 14 Marketing Tools I Recommend To Architects
When I start consulting with a new client I run them through all the processes they’ll be handling on their own after a few sessions. It’s daunting at first. Facebook ads, Instagram and LinkedIn. PR,…
5 Conversion Mistakes Architects Make With Website Design
1. Project pages are clingy. Projects should be the strongest content on an architecture website, but they’re usually the biggest losers. Project pages should bring visitors from the rest of the internet and drive them…