These are the five marketing and productivity tools I love using and recommending to my clients at the moment!
Category: Tools
Architects Award: The Definitive Guide
The Architects award wage can be pretty confusing if you’re just trying to work out what you should be paid when you get your first entry level job or work experience position in an Australian…
The Best Alternative To Google Analytics For Architects
I’ve recently made the switch from Google Analytics to a privacy-focused alternative. There are several new analytics startups on the market right now. Some of the more popular ones are Fathom, Simple Analytics, and Plausible…
Free CRM Template for Architects
A simple (and free) CRM template for architects who want to track and manage their pipeline of new work. Visit the link below to see the Architecture CRM template and hit ‘copy base’ to make…
How To Make A Visual Architecture Marketing Plan
Architecture firms ask me a lot about marketing channels. Should we use Pinterest? LinkedIn? Instagram Stories? Here’s the problem I have answering these questions: aside from finished project photos, most firms don’t have relevant, engaging…
Perfectionism: Why Architects Procrastinate On Their Marketing
There’s a fantastic story in Art & Fear about perfectionism: The ceramics teacher announced on opening day that he was dividing the class into two groups. One group would be graded solely on the quantity…
The Marketing Tools I Recommend To Architects
When I start consulting with a new client I run them through all the processes they’ll be handling on their own after a few sessions. It’s daunting at first. Facebook ads, Instagram and LinkedIn. PR,…
How To Write A Blockbuster Architectural Blog Post In 45 Minutes
Content could become a major cornerstone of your growth this year, and it’s something you don’t necessarily have to put a lot of time and energy into. Architects struggle with writing anything that isn’t descriptive…