How to Take Risks in Your Marketing

Imagine you opened your inbox this morning and found an email from the creator of a massive architecture channel on YouTube. They’re about to shoot an exciting new series showcasing stunning architect-designed homes, and, believe…

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Three Important Architecture Marketing Trends For 2021

It’s that time of year for me to put my head on the chopping block and start making predictions about where the marketing of small architecture firms will progress in 2021. Video, Vlogging and Stories…

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Categorized as Strategy

Marketing your architecture practice during a downturn

At some stage in the life of every architecture practice, you’ll face a challenging economic environment that makes operating and marketing your practice much more difficult. The economic shock could be isolated to your city,…

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Categorized as Strategy

Why Do People Hire Architects?

It is estimated that Architects design between 2% and 10% of new houses built each year. In order to increase demand for Architectural services in the residential market, it is important to provide the general…