Category: SEO
The Best Alternative To Google Analytics For Architects
I’ve recently made the switch from Google Analytics to a privacy-focused alternative. There are several new analytics startups on the market right now. Some of the more popular ones are Fathom, Simple Analytics, and Plausible…
The Simplest SEO Strategy For Architects
What’s something you can do today to improve your architecture practice’s SEO? It’s really simple. Figure out where your projects have been shared online, and ask those websites to link back to yours. These are…
How I Use Google Search Console Every Month To Fix My SEO
I’ll show you what I check each month in Google Search Console to make sure my website traffic is growing.
How To Start A Blog For Your Architecture Firm From Scratch
Starting a blog for your architecture firm is a great idea (yes, blogs still kick ass) because it builds traffic, helps you to differentiate your firm, and can be a great way to start clarifying…
Architecture Website Design: How to Get Started
What do you think the best architecture website design is? It’s not this… BIG or this… OMA Sure, these websites are cool, but they’re totally pointless in 2020 for the vast majority of architecture firms.…
The Marketing Tools I Recommend To Architects
When I start consulting with a new client I run them through all the processes they’ll be handling on their own after a few sessions. It’s daunting at first. Facebook ads, Instagram and LinkedIn. PR,…
What Is Architecture Advertorial (And How Can You Use It)
I first discovered and tweeted in April that some of the most popular architecture publications including Dezeen, Archdaily, Archinect and others are selling advertorial opportunities to advertisers in various ad marketplaces. It costs USD$6885 to…
The Ultimate Guide To Houzz SEO
To better understand how the Houzz Search algorithm works, we looked at thousands of data points from hundreds of profiles fetched from a wide array of Houzz search results pages — primarily focusing on architecture professionals. For…
5 Conversion Mistakes Architects Make With Website Design
1. Project pages are clingy. Projects should be the strongest content on an architecture website, but they’re usually the biggest losers. Project pages should bring visitors from the rest of the internet and drive them…