The @notbeigeplease account has grown quickly, and directed loads of followers and traffic to Sergio's personal account and website. Strategically, it functions like a design publication - a place where he can promote his own projects as they are released.
I love the idea that Architects own their own little piece of the architecture media landscape. For Sergio, it has created a platform for experimentation and advocacy, as he educates his audience on the historical and current precedents that underpin his own practice's designs -- attracting like minded prospects along the way.
On the business development side, I developed a LinkedIn outreach and automation strategy for Sergio that would allow him to target specific companies and their decision-makers with relevant messages about his new content, projects and articles. His professional network has grown into the thousands, and helped the reach of his content to skyrocket. The New Normal
Supported by my advice, strategy and marketing services, Sergio has built an expert personal brand in the retail space. He is looked up to as a thought leader, the first port of call for retailers across the globe looking for fresh ideas on how they can create better experiences for their customers, and his firm is on a trajectory for continued growth.
His marketing effort has enabled him to transform his traditional design firm into a holistic retail strategy consultancy: selling his ideas to large corporations in Asia, the Middle East and across North America.
Most importantly, Sergio achieved all of this while running a busy design firm, with just two employees.
The consulting process we delivered to Sergio was the same that I offer to all of my clients: a mix of strategic monthly consulting, supported by optional marketing services when needed to fill a skillset gap.
Are you looking to move from traditional practice to leading industry expert? Or are you just looking to win more (and better) clients? Then book an initial consultation
with me today so that we can start planning out your next marketing move.