Ben Peake is an Associate at Carter Williamson Architects, a prominent 18-person practice in Sydney known for playful, clever and crafted architecture.
In this episode, Ben and I chatted about:
- How the practice has developed a niche for itself over time, and the vital role the practice’s past clients play in generating positive word of mouth.
- Why the practice believes in being a part of the conversation, contributing to the profession, and advocating for a better built environment at every level of government.
- The reasons Ben believes it’s important to have a varied approach to marketing in order to reach a wide variety of clients, from alternating between different photographers, to hiring videographers to create project films, to exploring a broad mix of awards and media opportunities.
- How the practice has divided up different marketing responsibilities across the team, as well how they’ve designed their sales process for new residential clients.
If you’d like to learn more about Carter Williamson, you can visit carterwilliamson.com.au or follow them on Instagram at @carterwilliamson_architects. You can also follow Ben on Instagram at @benpeake.