Ben Mitchell from THOSE Architects

Published Categorized as Podcast

Ben Mitchell is a Co-founder and Director at THOSE Architects, an architecture practice with studios in Sydney and Byron Bay.

In this episode, Ben and I discussed:

  • Why it’s essential to see marketing as a cumulative effort, rather than focusing too much on any individual successes.
  • How to understand the mindset and worries clients have at the beginning of the journey.
  • What it means to be a ‘curator’ of a brand, and how it frees Ben and the team up to delegate some of their marketing to external consultants.
  • How architects who aren’t natural self-promoters can still take a positive and productive approach to marketing.
  • How to explain architecture clearly by thinking about simple first principles of design.

If you’d like to learn more about THOSE, you can visit or follow them on Instagram at @thosearchitects.
If you enjoyed this episode of The Architecture Firm Marketing Podcast, please leave a rating, write a review, and subscribe. It helps other architects to find the show and benefit from these conversations, so I really appreciate it.

This episode was supported by Bowerbird. Bowerbird makes it easy to submit your architecture to magazines, newspapers and websites. Visit to learn more.

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