Amelia Borg and Nicholas Braun are founders at SIBLING Architecture, an 18-person studio with offices in Melbourne and Sydney.
In this episode, we discussed:
- How self-initiated research projects have helped SIBLING to sharpen their design process, improve their visibility, and differentiate themselves from other architects.
- Why having a mix of small and big projects helps the practice to reach a broader audience, attract talent and have content to promote more regularly.
- The importance of strong branding, colour and injecting a bit of fun and personality into your marketing and social media, when architects can often take themselves too seriously.
- How the practice is able to look and sound consistent, even with four directors and projects spanning all sectors and sizes.
If you’d like to learn more about SIBLING, you can visit siblingarchitecture.com or follow them on Instagram at @sibling_architecture.
This episode was supported by Bowerbird. Bowerbird makes it easy to submit your architecture to magazines, newspapers and websites. Visit Bowerbird.io to learn more.